Google’s Eric Schmidt famously said that mobile is no longer winning, it has already won.If you still find yourself using “mobile first” as a buzzword to shift everyone in your company to mobile, you need to remember it is no longer 2013. Many companies have already experienced their mobile moment in which mobile traffic or revenue surpasses desktop. Almost 80% of Facebook’s daily users access the site via mobile. Twitter’s mobile usage is 75% of monthly users and LinkedIn will surpass 50% of weekly users this year. Other companies such as Google, Amazon, Yelp, Groupon, and ESPN are already dominantly mobile or pacing quickly towards their inevitable mobile moment.
Thoughtful post on mobile strategy – time to go native?